重视展览会观众信息的管理

The Value of Exposition Audience Information Management

在信息化建设需求日益增强的现代展览行业中,利用现代信息化的手段实现展览会观众的邀请、观众信息的收集、管理和分析工作势在必行。本文主要讨论了展览会观众信息的价值与分类,并对目前进行观众信息的信息化管理方式作了主要讨论。

In the modern exhibition trade that the information construction strengthens day by day, it is imperative to make use of informational measures to realize the invitation, collection, management and analytical work of audience's information. In the paper, the value and classification of audience's information was discussed, and mainly the measures of information management of exhibition audience ware analyzed.