试论图书馆的知识营销与服务

On the knowledge marketing and services of libraries

分析知识营销及产生基础 ,从图书馆知识营销的方式、知识营销的特征、知识营销的对策三个方面论述知识经济时代图书馆实现知识营销与服务的重要性。

The paper analyses the base of the knowledge marketing,and expounds the importance of the realization of the knowledge marketing and services of libraries in the knowledge era from three aspects:the forms,the characterˉistics,and the tactics of the knowledge marketing and services of libraries.