摘要
结合柳州市钢圈厂的实际,阐明目标市场战略研究在钢圈生产企业的运用过程及取得的成效。
Strategic research on target market is to solve the problems relating to the success and defeat of marketing,which include market segment,target selection,market positioning,etc..Expounds the importance of strategic research on target market in the development of enterprise by the practice of Liuzhou steel ring plant.
出处
《装备制造技术》
2006年第4期169-170,173,共3页
Equipment Manufacturing Technology
关键词
目标市场
细分市场
战略
Target market
Segment market
Strategy
