黑龙江省电力市场现状与营销策略

Present status of electric power market in Heilongjiang province and marketing tactic

对黑龙江省电力市场营销中存在的问题进行了分析,指出电力市场今后的发展方向,同时要求树立竞争观念、客户至上的经营理念,采用价格策略、用电营销策略,建立电费听证制度,提高电力企业的经济效益。

The paper analyzed the problems in electric power marketing in Heilongjiang province and pointed out its developing direction in the future,that is,setting up the idea of competition and management mind of that the customer is king,adopting price tactic and energy consumption marketing tactic,building up power-bill hearing system in order to promote economic benefit for an electric power enterprise.