外资进入中国传媒业态势与政府规制创新

Foreign Capital's Entry into Chinese Media and the Government Management Innovation

入世以来,中国践行承诺,不断探索调整外资准入规制,逐渐开放传媒业,以适应形势发展需要。但是,外资的逐利性冲击着国内规制体系,而外资准入规制制度明显供给不足,缺乏完善的预警机制。面对外资进入传媒业的正负效应,国家有关部门应完善以传媒投资主体多元化为核心的传媒产业规制体系,并以积极的传媒规制迎接外资进入的挑战。

Since its entry into the WTO,Chinese government has kept its promises to adjusting the admittance policies and opening the publishing industry for foreign capital.However,the impulses of profit maximum of foreign capital strike current administration system and lack of the alarm system.In the face of the advantages and disadvantages of overseas capital s entry,the government should focus on the diversification of investors and regulate the administrative system to meet the challenges from the foreign capita...