时间产品:传媒经济学的价值基点

Time-product:Value Basement of Media Economics

当人类习惯把大众传媒当作最主要的信息交流与传播的载体时,大众传媒便成为一个产业,两大基本产品形态分别是信息和时间,后者是所有传媒信息产品统一的价值载体,并在交易过程中决定着传媒信息产品的价格,由此成为传媒经济学最基本的价值对象:时间产品。本文基于时间产品的理论性概念,对不同媒介形态的内容产品进行了有效的价值分析,以此对全球传媒产业未来的发展趋势做出战略性判断。

Media industry has developed when people used to exchange information via mass media. The two basic forms of value are time and information. Time carries the value of all kinds of media products and decides their price. This essay analyses different content products of different media and makes judgment for the strategic direction of media industry in the future based on the new theory of time product.