摘要
长三角企业知名品牌的品牌价值低,缺乏核心技术支撑,没有国际名牌。只有坚持自主创新,掌握具有自主知识产权的核心技术,才能培育出真正有竞争能力的知名品牌。自主创新是长三角企业知名品牌成长的根本途径。
The famous brands of enterprises in Chang-delta have low value and lack the support of core technology. Autonomous innovation and mastery of core technology with own intellectual property right are needed to develop famous brand that is really competitive. Autonomous innovation is the basic way for developing famous brand in Yang tze River delta.
出处
《社会科学》
CSSCI
北大核心
2007年第9期50-54,共5页
Journal of Social Sciences
关键词
自主创新
知名品牌
成长途径
Independent Innovation
Famous Brand
Development Way