体育产业中存在的问题、原因及对策

On the Reasons and the Countermeasures for the Problems in Sports Industry

体育产业已成为一个具有广阔发展前景的支柱产业,并拉动着一系列相关产业的发展.但是,体育产业作为人的一种消费产业,社会上的人真正能长期坚持锻炼消费,花钱买健身的人的意识还没有形成,这在一定程度上也影响了体育产业的健康发展.为此,我们必须加快建立起与社会主义市场经济相适应,政府调控市场的体育产业运行框架,使体育产业成为体育事业发展的强大支撑,成为国民经济发展新的增长点.

The sports industry has been a main industry with good prospects,which leads to the development of a series of related industries.But as a consumer industry,its development is affected by some reasons to a certain extent.For example,many people wouldn t like to spend money on taking regular exercise.Therefore,we must set up a operating system for the sports industry,which is controlled by the government and adapts to the marketing economics, so that the sports industry can prop up the development of physica...