摘要
张爱玲是一位重视读者需求,具有强烈市场意识的作家。文章从三个方面对其市场意识进行了论述:选择目标市场,根据目标市场的接受水平、心理需求、审美习惯进行市场定位,重视作品完成后的促销宣传。从遵循市场规律的角度,分析了张爱玲小说红极一时的原因。
Zhang Ai-ling paid great attention to the reader s need and the market.This paper discusses her market awareness from three aspects:choosing target market;fixing marker position according to target s acceptance level,psychological need and aesthetic conceptions;attaching importance to propaganda.It analyese the reason why Zhang Ai-ling s novel was well-known from the viewpoints of floowing market regularity.
出处
《南华大学学报（社会科学版）》
2007年第1期50-52,99,共4页
Journal of University of South China(Social Science Edition)
关键词
张爱玲
市场意识
目标市场
接受群体
心理需求
Zhang Ai-ling
market awareness
target market
acceptance group
psychological need
