文化个性与企业价值研究

Study on Relation of Culture Individuality and Enterprise Value

本文提出文化个性三个假设并建立了文化的资本模型、价值模型和决策模型。实证得出两个推论:一是企业有形文化特质和母公司文化沉积背景,对客户的认同度和企业市场定位产生影响从而部分决定文化资本当量指数PI的高低;二是基层员工对企业文化的认同与否直接影响文化信息向客户正确传递进而影响客户认同度以及个性价值指数SI。员工认同度越高,文化个性改进系数λ的效果越好。

Started from enterprise value system or view of owner and non-owner,we set three hypothesis and three models including culture individuality model,culture capital model and decisions of culture individuality strategy.We have also studied empirically on relation of culture individuality and enterprise value.It concluded that: enterprise value be affected by visible individuality of enterprise itself or culture individuality of general headquarters and,the value of PI or value of SI.The more staffs march in s...