基于博弈分析的企业诚信研究

Game analysis of credibility of enterprises

在企业诚信的概念与内涵的基础上,探讨了企业诚信相关的收益与成本,由此奠定了企业诚信博弈分析的基础。在企业诚信博弈分析的过程中,建立了相关博弈模型,解决了不同类型企业的诚信博弈问题,提出了纯策略和混合策略均衡下的诚信经营条件,并作了相关讨论。最后,在博弈分析的基础上,提出了促进企业诚信化经营的相关建议。

This article discusses the income and cost of enterprise credibility based on its concept and connotations.For the game analysis of enterprise credibility,a game model has been established to resolve the credibility games of enterprises of different types and the conditions have been given for enterprises to run trustily under different strategies.On this basis,the article puts forward suggestions for prompting enterprises to do business in a more creditable way.