摘要
Wiki和Blog在国内的普及程度不同,技术接受模型(TAM)能较好地解释人们为什么接受某种科技。本文通过326个大学生样本,用结构方程模型的方法,通过实证发现,TAM模型适合解释Wiki和Blog在接受程度上的差异,并发现Wiki虽然受到用户态度上的肯定,却少有行为上的使用。
Wiki and Blog claims different popularity in China,and the technology acceptance model(TAM) can well explain why a certain technology is accepted.This article surveys 326 undergraduates and finds out,with the help of structural equation model,that TAM is good at explaining the acceptance difference between Wiki and Blog.It is shown that the problem with Wiki is that it is not used though applauded.
出处
《武汉科技大学学报(社会科学版)》
2007年第3期264-268,共5页
Journal of Wuhan University of Science and Technology:Social Science Edition