摘要
研究企业如何导入CRM,提高其应用效果、增强企业竞争实力,就成为我国经济快速增长和实现跨越式发展的一个重要课题。本文根据企业管理中CRM有关理论,结合吐哈机械厂的具体情况,借鉴国内外相关研究成果,探讨了客户关系管理的主要功能、系统流程等有关问题,提出了企业导入CRM的若干建议。
It has become a very important subject to do some research about the successful introduction of CRM.Basing on theories of CRM and studies done home and abroad,this study looks into the problems and factors that exist in the application of CRM in Tuha Mechanics.It discusses the systematic procedures and the systematic integration of CRM functions etc.Meanwhile,the paper presents some suggestions for Tuha Mechanics to introduce CRM.
出处
《知识经济》
2007年第8期91-93,共3页
Knowledge Economy
关键词
客户关系管理
系统流程
CRM系统
Customer relationship management（CRM）
systematic procedures
CRM System
