从OEM到OBM——浅谈中国企业跨国经营的选择

From OEM to OBM—Analyze the Choice of Transnational Operations of Chinese enterprises

本文从OEM的概念和分类出发,指出OEM是中国企业跨国经营的必经之路,并分析了OEM生产方式对中国跨国经营企业的不利之处。同时,通过对OBM形式的界定和比较,在海尔模式启示的基础上,提出了中国企业跨国经营的选择。

This paper use the conception and categories of OEM for starting,point that OEM is a necessary way of transnational opera- tions of Chinese enterprises,and analyze the disadvantages for transnational operations of Chinese enterprises?Meanwhile,form the definition and comparison to OBM,on the basis of Enlightenment of the Haler Model,point out the choice of transnational operations of Chinese enterprises