利用信息技术提高中小型旅游企业竞争力

Take advantage of technology Information to enhance medium and small-scale tourism enterprises' competition

中小型旅游企业如何获取竞争优势是企业目前关注的主要问题之一。利用信息技术提升中小型旅游企业的竞争力可成为一条有效途径。文章结合中小型旅游企业特点,在分析中小型旅游企业竞争力及信息技术应用现状的基础上,提出了利用信息技术增强企业自身资源和能力、获取外部信息能力的策略,以期时中小型旅游企业有所帮助。

At present,to gain competition superiority becomes one of the main problems what the medium and small-scale tourism enterprises concern.Take advantage of information technology is one valid way.Based on its current competition and the using of infor- mation technology,according to the character of the medium and small-scale tourism enterprises this passage thinks that using infor- mation technology could enhance the ability and resources of company,enhance the ability to gain outside information.Based on th...