要顾客还是要技术这是个问题被引量：1

下载PDF

导出

摘要佳能的成功体现的并不是狭隘的顾客导向论,而是寻求顾客需求。

作者钟合

出处《管理与财富》 2007年第12期48-51,共4页 Management and Fortune

关键词顾客顾客导向导向论企业潜在需求产品创新企业管理小型复印机佳能公司产品部

同被引文献14

1付朝渊,赵芸.超越顾客导向与企业的可持续发展[J].企业活力,2006(11):26-27. 被引量：1
2特德利维特.营销近视症.哈佛商业评论,1960,.
3John C.Narver,StanleyF.Slater.The effeets of amarket orientation on business Profitability[J].Journal of Marketing,1990(54):20-35.
4[美] 菲利普.科特勒.营销管理[M].梅汝和,译.北京:中国人民大学出版社,2003.
5Deshpande,R.etal.Corporate Culture,CustomerOrientation and Innovativeness in JapaneseFirms:A Quadrad Analysis[J].Journal of Mar-keting,1993(57):23-37..
6Saxe,Robert and Barton A.Weitz..The SOCOScale:A Measure of the Customer Orientation ofSales People[J].Journal of Marketing Re-search,1982(14):343-351.
7Christian Homburg,Michael Müller,MartinKlarmann.When does salespeople’s customerorientation lead to customer loyalty?The differ-ential effects of relational and functional custom-er orientation[J].Academy of Marketing Sci-ence,2010(8).
8Christian Homburg,Michael Müller,MartinKlarmann.When Should the Customer Really BeKing?On the Optimum Level of SalespersonCustomer Orientation in Sales Encounters[J].Academy of Marketing Science,2011(75):55-74.
9Christopher P.Blocker,Daniel J.Flint,MatthewB.Myers,Stanley F.Slater.Proactive customerorientation and its role for creating customer val-ue in global markets[J].J.of the Acad.Mark.Sci,2011(39):216-233.
10王锦丽.基于超越顾客理念的宇达公司营销创新研究[D].天津大学硕士学位论文,2006.

管理与财富

2007年第12期

内容加载中请稍等...