奥运文化环境之研究:北京大学生对奥林匹克的认知度、参与度及感受到的影响力

On the Cultural Surroundings of Olympics:the Degree of Recognision,Participation and Influence of Olympics for the Undergraduate Students in Beijing

文化具有塑造人的功能。根据《北京奥运行动规划》提出的目标和任务,奥运会的文化环境建设,将突出“人文奥运”的理念,强调“以人为本”的思想,体现“辉煌而又朴素”的文化品格,以“体育健身、文化美心”等为主要内容,广泛吸引民众广泛参与。以实证研究的方法对北京大学生的调查分析,以探寻北京大学生对奥林匹克认知度、参与度,以及北京奥运对他们的影响程度。以期为奥运文化环境建设提供有意义的借鉴。

Culture has the function of shaping and education.According to the goals and tasks of BEIJING OLYMPIC ACTION SCHEME,the concept of human and culture will be emphasized in the construction of cultural surroundings of Olympic Games.That is to say,the idea of human and culture,the cultural style of glory and thrift will be embodied in the games and the central theme of the Olympic Games will be that sports makes your bodies fit while culture education makes your mind fit to attract the public to involve in. Th...