三峡库区旅游企业信息化发展战略研究

The Strategic Research of Informatization Development of Tourist Enterprises in Three Gorges Reservoir Area

通过对三峡库区旅游企业信息化发展现状、特点、因素的分析,寻求适合并快速发展的三峡库区旅游企业信息化发展模式,提出三峡库区旅游企业信息化发展战略指导思想、战略目标、战略发展阶段及任务的发展战略框架,继而针对性地提出三峡库区旅游业信息化发展源动力与发展机制的对策和建议。

By analysis of the current situation,characteristics and factors of the tourist enterprises in Three Gorges Reservoir Area,this paper purports to find a proper and rapidly-developed pattern of informatization development of tourist enterprises,to propose the guidelines,the strategic target,and the framework of development strategy phases and tasks,and consequently to put forward the solutions and suggestions of the development impulsion and mechanism constructions of informatization development of tourism in Three Gorges Reservoir Area.