企业核心竞争力与多元化经营战略

The Core competitiveness and the corporate diversified business strategy

在市场经济体制下,多元化经营成为大企业实现可持续成长的共同战略,但企业成功实施多元化经营需具备资金、技术和管理等方面的实力。而近年来我国一些企业核心竞争力的下降与盲目地多样化战略有很大关系,所以回归主营业务和建立核心竞争力是企业应该考虑的首要战略。

In a market economy,diversified business is a common strategy through which large enterprises achieving sustainable growth,but the successful implementation of a business enterprise need financial,technical and management aspects of strength.In recent years,The decrease of some of our enterprises' core competitiveness is relation with blindly great diversification strategies,so the main business and the establishment of the core competitiveness of enterprises should be considered as the primary strategy.