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一类基于报童模型的新产品推广研究 被引量：1

Promotion of Innovative Product Based on Newsvendor model
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摘要 在易逝品的新产品推广中,市场需求同时受到价格和非价格因素的影响.本文以需求受价格和广告投人影响的报童问题为研究对象,需求函数采用混合形式,研究了一类随机需求下新产品推广的报童问题.建立了需求受价格和广告投入影响的报童问题的数学模型,求解得出最优定价、广告投入和订货量.通过对模型的求解和算例分析,与需求仅受价格影响的报童问题做了比较研究,结果显示,本文建立的模型能为零售商带来更多的利润.
作者 熊中楷 彭志强 Yu Xiong
机构地区 重庆大学经济与工商管理学院
出处 《中国管理科学》 CSSCI 2007年第z1期386-391,共6页 Chinese Journal of Management Science
基金 欧亚合作项目(ASI/B7-30l/98/679-023) 亚洲lT&C项目(ASL/B7-301/3152-099/71553)
关键词 报童模型 新产品 易逝品定价 广告投入
分类号 C931 [经济管理—管理学]
  • 相关文献

参考文献16

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共引文献89

同被引文献8

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中国管理科学
2007年 第z1期

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