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双边市场理论与银行卡产业定价机制 被引量:7

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摘要 银行卡产业近来受到来自理论界和政府部门的广泛关注。文章在双边市场理论基础上,对银行卡产业的运作机制进行分析,银行卡产业是个典型的双边市场,并对银行卡的定价机制问题进行了评析。同时认为,整个产业的参与各方都应该以整个网络平台上的交易总量最大化为目标。
出处 《生产力研究》 CSSCI 北大核心 2007年第20期29-31,共3页 Productivity Research
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