神经网络算法在CRM中的应用

The Application of Neural Network Algorism Based on Crm System Mode

在探讨CRM的基础上引入神经网络的数据挖掘方法,详细阐述了该技术在客户关系管理上的重要意义和主要的实现方法和过程.随着市场竞争的不断升级,以先进的客户关系管理办法来满足客户要求,提高客户满意度和忠诚度,神经网络方法可以更好的满足CRM系统的要求.该技术的深入应用还要求我们在市场环境中不断观察详细的记录及其属性来对神经网络工具及模型做出慎重选择.

neural network algorithm for the network through training, customer relationship management systems to forecast customer behavior, facilitate enterprises better serve customers, improve customer relationships, retain customers. In this paper, the neural network algorithm CRM applications to the relevant study.