快公司成长宝典三 品牌运作之道

Ways of Building Brands

这是一个讲究简单的时代,品牌建设也是如此.如果用一个概念把复杂的品牌成长过程统领起来,那么这个概念非"速度"莫属. 品牌若要成长,企业的策划、企业的资源配置都必须服务于品牌成长的速度,必须设计出一个通过创新不断引爆焦点的速度来.……

The times calls for concision, which is also true of building brands. There are no words better than 'speed' concluding the complicated process. A brand can never develop without the cooperation of plans and source allocation of the enterprise. Besides, a speed that is able to attract attention through innovation is quite necessary. In the special Right Position for Fast Brands in the Differentiation, we show the readers what orientation theory is now to help them to be predominant by making products distinguishable. What’ s more, some low-cost ways of building brands like ' Opinion Leaders' and 'Selling Ideas' are explained at length in Entrepreneur: Super Media for Building Brands. There still many other cases and tools of building brands in the current issue for developping enterprise with the desire to learn.