非营利组织筹资心智模式转变

On Non-profit Organizations' Mental Mode Transformation in Fund Raising

在非营利组织筹资环境日益复杂的情况下,为筹资而筹资必定走入绝境,需转变筹资心智模式,从而对非营利组织筹资不能再仅仅理解为筹款、募捐,而是筹集各种资源,这些资源包括关系资源、品牌资源、信息资源、人力资源等,通过各种资源的筹集进而筹到资金。

Due to the ever-deteriorating environment for fund raising,non-profit organizations must change mentality from simple fundraising,donation to collecting various resources including relation resource,brand resource,information resource and human resource,etc.