虚拟商圈与现实商圈的比较研究

Comparative analysis of fictitious trade areas and realistic trade areas

现实商圈是吸引顾客所及的空间范围或一定的商业地域,而虚拟商圈则是基于互联网空间吸引消费者的区域。虚拟商圈与现实商圈既有区别又有联系,在商圈主体、形状,商圈商流、物流、信息流,商圈吸引力、排斥力和商圈外部性两者都有本质差别。而以Am-azon和Barnes&Nob le为代表的两家公司对比也印证了上述结论。

The realistic trade areas are the space and certain commercial region to attract the customer,the fictitious trade areas are the area based on the space of Internet to attract consumers.Fictitious trade areas and realistic trade areas distinguish with connection,they have essential distinction in commercial circles main body,form,trader flow,logistics,information flow,commercial circles appeal,repel and eternity.And two companies represented by Amazon and Barnes&Noble have confirmed conclusion described above.