摘要
网络营销以其压倒性的优势,代表着21世纪市场营销的大趋势。网络营销以其独有的特点与优势在保险业中发挥着举足轻重的作用,保险公司应抓住这一点,将网络营销更好地运用在保险营销中。
The network marketing arises at the historic moment with its overwhelming advantage,which represents the main trend of the marketing in the 21st century.Network marketing is playing a very important role in the insurance with his unique characteristic and advantage,and the insurance company should catch this to use network marketing in insurance marketing better.
出处
《山西广播电视大学学报》
2007年第1期88-89,共2页
Journal of Shanxi Radio & TV University
关键词
营销方式
创新
网络营销
marketing modes
innovation
E-marketing