“无障碍”趋势下的长三角区域旅游一体化障碍及对策

The Barriers in the Regional Tourist Integration of Yangtze River Delta under the Trend of Non-barriers and Their Countermeasures

区域旅游一体化的宗旨和要义在于促进融合与共享,让旅游要素在区域内实现合理流动和优化配置。要实现长三角区域旅游一体化,必须以利益共享为前提,以制度保障为基础,充分发挥政府、企业、行业组织的作用,构建资源互补、政策统一、信息互通、品牌共树、市场共拓的竞争机制。

The aim and essentials of regional tourist integration consist in the promotion of mixture and share,thus making the tourist essentials a rational flow and optimal layout in the region.This paper introduces the evolution of regional tourist integration in Yangtze River Delta and points out the existing problems and barriers.Meanwhile,it offers some countermeasures and suggestions on how to promote the regional tourist integration in Yangtze River Delta by strengthening the construction of system and mechanism.