模拟推销在金融保险专业实训中的运用

The Application of Simulated Sale-Promoting to Practice Training of Financial Insurance Speciality

模拟推销是在老师的指导下,根据精选的推销案例,由学生分别担任推销流程中的不同角色,事后进行及时点评,将所学的专业知识和推销实践有机结合起来的一种教学方法。将这种实践性教学方法运用到金融保险专业的推销实训教学中,能取得比较理想的教学效果。

The simulated sale promoting is a teaching method,which under the guidance of teachers,combines professional knowledge with sale promoting practice.First,the teacher selects sale promoting cases.Then,different roles are acted by students in the sale promoting process.Finally,the teacher gives timely comments.By applying this practical teaching method to the practice training of Financial Insurance Specialty,a fairly ideal teaching result has been achieved.