论我国老年旅游市场发展存在的问题及策略

Analysis on the Problems and Corresponding Measurements along with the Chinese Tourism Market of Elderly People

旅游作为一种社会化的活动已成为老年人的主要休闲方式。我国已进入老龄化社会,合理、有效地开发老年旅游市场,是我国发展旅游业的重要任务之一。

As an social behavior,tourism has become an main leisure style of elderly people. China has become a country with an aging population,So one of the important tasks facing Chinese tourism is how to develop a reasonable and effective the elderly people tourism.