摘要
本文认为“大旅游产品”观和“形象─市场─资源综合导向型”开发观是保证旅游产品合理开发、有效。’用的理念基础，并提出旅游产品开发操作的原则、基本思路和途径。
The paper believes that ideas of macro-tourist products and leading type of image-market-resources are the rational foundation of assuring the reasonable development of tourist products and its effective application. It also raises their principles of development and operation, fundamental ideas and means.
出处
《旅游科学》
2001年第2期10-13,共4页
Tourism Science
关键词
旅游产品
开发操作
原则
对策
tourist product
development and operation
principle
means
