摘要
旅游市场调查常因文化差异造成结果偏差。本文选取了旅游市场调查为研究对象,力图把它作为一种隶属于文化和跨文化研究的问题加以论述,并提出解决跨文化障碍的措施。
The surveys on the tourist market will often cause deviations in cultural differences.Thisessay has focused on the tourist market surverys as its research target and discussed them as a problem ofculture and cross-culture research,then put forward the measures to get rid of the cross-culture obstacles.
出处
《旅游科学》
2001年第3期16-19,共4页
Tourism Science
关键词
跨文化障碍
旅游市场调查
文化差异
Cross-cultural obstacles
travel mathet surveys
cultural differences.
