价格竞争:企业无可回避的选择

市场机制其实就是价格机制，市场的诸多经济功能，在很大程度上是通过价格竞争才得以实现的。价格 竞争是企业实施成本领先战略的市场体现。成本领先战略作为一种有效的竞争战略，对企业的规模和素质提出 了很高的要求，并以充分的、自由的价格竞争为前提。

The market system is the price system. Many economic functions of the market can be realised through the price competition to a great extent. The price competition is the market manifestation that enterprises carry out the leading cost strategy. The leading cost strategy, as the effective competition strategy, requires the remarkable enterprise scale and qualities and takes the complete free price competition as the prerequisite.