摘要
介绍了克鲁斯集团的概况、克鲁斯的成立与整合过程中所采取的措施,及其值得我们学习和借鉴的品牌战略和技术商品化理念。
General situation of Corus Group is introduced. Important measures adopted in forming through the merger of British Steel and Hoogovens, strategies of establishing Corus brand and technology commercializing ideas are presented.
出处
《冶金信息导刊》
2006年第3期11-13,共3页
Metallurgical Information Review
