战略创新的思维框架

Strategic innovation's thinking framework

随着战略理论的演化,企业战略研究的重点经历了从内而外、由外到内的转变。它揭示了无论是外部的市场竞争,还是内部的核心能力,都是影响企业成功的关键问题。战略是企业资源与环境相互作用的基本模式,根据协同观点,本文提出:主导企业发展的企业战略行为表现为以外部系统为研究重点的服务战略与以内部系统为研究重点的执行战略两者间的协同作用,战略创新是发生在服务战略与执行战略间的创新协同,以期调整企业各子系统间的关联机制,使系统产生最佳的功能效果。本文在此基础上分析了创新协同的基本思路,并探索战略创新的特征及其思维途径。

In the course of traditional strategic theory evolution,the focus of strategic theory research experienced from interior to exterior,and then from exterior to interior again.It discloses that not only the exterior market competition,but also internal core competences are key problems to affect the successes of enterprise.Strategy reveals the basic interaction model between business resources and environment.According to synergetic views,this paper proposes that strategic behavior dominating the development of the enterprise is the synergetic actions between service strategy which focus on exterior research and execution strategy which focus on interior research.Strategy innovation is the synergetic actions between service strategy innovation and execution strategy innovation,is new coupling process of the subsystems of the enterprise,aiming at achieving optimal results of their synergetic actions.On the above theory basis,the paper analyses the synergetic actions of strategy innovation,and explores the characters and thinking ways of strategy innovation.