摘要
发展农村保险是我国保险业发展的难点和重点。本文阐述了发展农村保险事业的重大意义,分析了其市场潜力和现状,提出了发展和完善农村保险市场的对策。
Advancing suburban assurance is the difficulty and keystone of domestic insurance enterprise.This paper explains the importance and meaning and analyzes the market potential and present situation of advancing suburban assurance,and proposes countermeasure for developing and perfecting suburban insurance market.
出处
《特区经济》
北大核心
2006年第8期127-128,共2页
Special Zone Economy
关键词
农村保险
农村市场
农业人口
营销机制
suburban insurance
suburban market
suburban population
managing mechanism
