微型外贸企业的市场营销模式初探

Probing into small foreign trade enterprise's marketing mode

微型外贸企业在近几年飞快发展,给我国外贸行业带来了新的活力。本文初步探讨了微型外贸企业在市场激烈竞争中如何生存发展的产品组合策略的选择模式和市场细分模式以及市场进入模式,提出了一些重要的方式方法。

In recent year,the quickly development of Micro-foreign trade enterprise have bring the new energy.In this paper,it is discussed choose model of strategy for production combination,model of marketing subdivision and model of marketing entrance.Give some important ways.