红三角地区旅游业发展的SWOT分析与对策探讨

Red triangle district tourism development's SWOT analysis and countermeasure probing

红三角地区属于粤西北、赣西南以及湘东南广大地域,旅游资源丰富,区位条件优越,交通便利,各地方政府开发旅游的热情很高,但同时存在旅游资源行政分割、开发观念落后以及旅游人才、资金和技术缺乏等不足,面临区域同类产品竞争、旅游管理模式落后与旅游相关产业发展薄弱的威胁。针对红三角旅游业发展的SWOT分析,提出在建立多元化协调机制的基础上,培育红三角大旅游区思想,实施互动化的运作体系,构建精品化旅游线路,建立统筹化的区域合作,提高红三角旅游业整体竞争力的发展对策。

Red triangle region is located the juncture of northwest of Guangdong,southwest of Jiangxi and southeast of Hunan.There is abundant tourism resources,superior position,convenient transportation and high government enthusiasm of developing tourism.But at the same time there are some weak such as the tourism resources being administrated separately,exploitation idea falls behind and tourism development manpower,funds and technology lack etc.They threat Red triangle tourism that same tourism product competition,forward manage mode weak tourism related industry.On the base of tourism SWOT analysis,this paper puts forward countermeasures to develop Red triangle tourism as follows:to establish the variety harmonious mechanism,to set up big Red triangle tourism thought,to practice interactive operational system,to establish a cooperated developing strategy,and to increase Red triangle tourism whole competition ability.