河南省高校学生体育消费现状调查与分析

Analysis on the current situation of sorts consumption of college students in Henan province

笔者针对河南省几所高校学生的体育消费意识、动机、结构和水平现状进行了调查与分析。结果显示 :目前河南省大学生具有较强的体育消费意识 ,但消费水平整体偏低 ;体育消费以实物消费为主 ;消费动机呈多元化特征 ;制约大学生体育消费的主要因素是经济能力有限、缺乏体育场 (馆 )设施和消费价格高。

Investigation and analysis on the consciousness,motivation of sports consumption,the structure level of consumption of college students from 10 universities,and colleges in Henan province.The result shows the college students in Henan province have possessed better consciousness of sports consumption ,but the general consumption level is low;material consumption is the main type ;consumption motivation manifest pluralism;the main factors that affect sports consumption are limitation of economic ability,insufficiency of gyms and facilities,high consumption price.