The Application of the Theory of the Price Elasticity of Demand to the EMS Management

The Application of the Theory of the Price Elasticity of Demand to the EMS Management

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摘要 Express Mail Service (EMS) is the most competitive one of the post services. Price competition is the core of market competition and so for EMS. In this paper, we calculate the coefficient of demand elasticity and then put forward the price strategy for EMS to increase its competitive power. Express Mail Service (EMS) is the most competitive one of the post services. Price competition is the core of market competition and so for EMS. In this paper, we calculate the coefficient of demand elasticity and then put forward the price strategy for EMS to increase its competitive power.

作者 SHI Yan-rui CAO Pei-xia

机构地区 Shijiazhuang Post and Telecommunication Technical College

出处《The Journal of China Universities of Posts and Telecommunications》 EI CSCD 2004年第z1期83-87,共5页 中国邮电高校学报（英文版）

关键词 EMS the price elasticity of demand price strategy EMS the price elasticity of demand price strategy

分类号 F618 [经济管理—产业经济]

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参考文献15

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The Journal of China Universities of Posts and Telecommunications

2004年第z1期

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The Application of the Theory of the Price Elasticity of Demand to the EMS Management

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