顾客价值链及其优化策略探

Customer Value Chain and Strategies for Perfecting It

企业的竞争力归根结底是通过对顾客价值链施加影响并在为顾客创造价值的过程中形成的,为此企业应超越传统的企业资源计划管理模式(ERP),实行价值链管理(VCM),使营销和物流环节得以完善和优化,从而建立敏捷互动的市场反应与控制能力,全面提升客户满意度。

The business enterprise’s competition ability returns a knot bottom to pass to affect to combine to worth chain infliction of customer at creates for customer value of process inside become of,should overstep the tradition’s business enter- prize resources the plan the management the mode(ERP)for this business enterprise,and practice the worth chain the manage- ment(VCM),and make the sale with the logistics link can perfect,from the market that but establish nimble interactive re- spond and ...