电子商务背景下现代物流业的信息化管理及营销策略

Information Management and Marketing Strategies of Modern Logistics on the Background of E-business

现代物流业是商品流通发展过程中,商流与物流职能分离的产物,它反映了社会化和专业化发展的要求。而电子商务的出现和发展,使物流业的地位得到进一步的增强,同时也对物流业提出了更高的要求。本文分析了电子商务背景下现代物流业的特征及变化趋势,对物流业信息管理系统的功能与构建进行了探讨,并就网络化及电子商务环境下物流企业的营销变革及其策略提出自己的见解。

Modern Logistics is the result of the functional separation of business process and physical distribution.It re- flects the requirement of socialization and specialization.The status of logistics is strengthened while E-business comes to true and develops.At the same time,E-business also makes more demands for logistics.This paper analyses the features and its tendency of modern logistics on the background of E-business,and studies the functions and construcures of logistics informa- tion ma...