摘要
在对制造类企业进行调研的基础上,针对调研的结果与企业的要求,提出了符合制造类企业要求的能突出显示本行业特色的营销专业人才培养方案。方案通过改进课程设置,在学习营销基础知识的同时,注重机械、电气知识的传授,加强实践环节教学,着重培养学生的实际操作能力,突显自己的培养特色。
Based on the survey of manufacturing enterprises,this paper worked out the marketing education plan that meets the requirement of manufacturing enterprises and stands out the distinguishing feature of manufacturing industry.Through improving curriculum set-up,this plan strengthens the teaching of mechanical and electric sciences,enhances practice,and focuses on cultivating students capability of actual operations in marketing while students are learning the fundamenta knowledge on marketing to obtain its d...
出处
《上海电机学院学报》
2006年第S1期62-64,共3页
Journal of Shanghai Dianji University
关键词
制造类企业
市场营销
特色
培养方案
manufacturing enterprise
marketing
distinguishing feature
education plan
