超市下乡的配送策略研究

Research on Allocation Strategy of the Supermarket Goes to the Country

超市下乡,是连锁企业的必然选择。面对经营农村连锁超市存在的空车率高、配送成本高和配送难度大等问题,连锁企业应在配送策略方面进行研究,以提高物流水平和经济效益。

The supermarket goes to the country is the chain-like enterprise s inevitably choice. Facing the existing questions of manages the countryside chain-like supermarket,such as the high rate of empty car,the high allocation cost,the big allocation diffi-culty and so on the chain-like enterprise should conduct the research in the allocation strategy aspect and enhance the physical distribu-tion horizontal and the economic efficiency.