品牌价值与产权改革—MBO后的美的电器案例研究

Brand Equity and Property Rights Reform—MBO Case Study for Midea Electronics

本文的研究思路是把企业品牌价值与企业产权改革、激励机制改革结合起来。论文以管理层收购后的上市公司美的电器为研究对象,发现MBO后的企业品牌价值和自主创新能力得到了提高,明显优越于其他同行业上市公司,体现了一种立足长远利益的行为。本文认为企业品牌价值背后是企业的产权问题。明晰企业家在品牌形成过程中的人力资本产权,有利于保证品牌价值得到持续增值和长远发展,有利于企业自主创新能力的提高。

This article finds that the corporate brand equity and innovativeness were greatly improved compared with other listed competitors subsequent to management buy-out(MBO) with a case study of Midea Electronics.This shows that MBO consists of a long-rang arrangement.We hold that property rights are the key issue for brand equity.The understanding of human capital rights in brand equity fostering helps the long term development and sustainable growth for brand equity and the innovativeness for firms.