CBA设置“辅主场”新模式初探

Branch Home Court: A New Formula of CBA

运用文献资料法、访谈法、对比分析法,对NBA上海、北京行情况,CBA各主场相关情况及江苏的一些省辖城市的相关情况进行了分析,结果表明:当前CBA职业联赛有进行国内扩张的必要,在一些地方城市中有举办CBA联赛的经济基础、场馆设施和市场需求,通过"辅主场"的设立,可以吸引更多城市参与CBA职业联赛,拉近CBA与球迷的距离,扩大球迷群体,加强CBA的品牌影响。

This paper analyzes,through statistics,interviews and comparative research,the NBA games in China s Shanghai and Beijing,the home court conditions of the CBA and some cities in Jiangsu and arrives at a conclusion that it is necessary to develop a new domestic market for the CBA.Establishing home court branches first in some cities with solid economic base,good facilities and new markets can attract more cities to join the CBA,which will make the CBA more popular and influential among fans in China.