企业公关危机的预防和处理

Prevention and Processing of Enterprise Public Relations Crisis

介绍了公关危机的概念,从企业自身、企业外围等方面阐述了企业公共关系产生的根源,并提出了企业公关危机有效预防的处理建议。

This paper introduced the public relations crisis,and elaborated the origins of enterprise public relations from the enterprises own and periphery,it puts forward some proposals for the effective prevention of the enterprise public relations crisis.