摘要
通过介绍绿色营销的内涵以及绿色营销在可持续发展中的作用,具体分析了我国企业绿色营销在自身、消费者和政府三方面所面临的问题,针对性地提出了现代企业实施绿色营销的对策。
This paper introduced the connotation of green marketing and the function of green marketing in sustainable development,and concretely analyzed the questions which enterprise green marketing in our country faced from the enterprise own,the consumer and the government three aspects.The paper proposed the countermeasures for the modern enterprise implementing the green marketing.
出处
《太原科技》
2008年第3期51-52,共2页
Taiyuan Science and Technology
关键词
绿色营销
现代企业
可持续发展
green marketing
modern enterprises
sustainable development
