基于因特网的上市公司投资者关系管理

Investor Relations Management of Listed Company Based on Internet

投资者关系管理是上市公司与股东,债权人和潜在投资者之间的关系管理,也包括在与投资者沟通过程中上市公司与资本市场各类中介机构之间的关系管理。本文首先简要介绍了投资者关系管理的基本概念,分析了我国基于因特网的投资者关系管理现状,重点研究分析了基于INTERNET的投资者关系管理的技术与网站结构,最后,提出我国进一步改进基于英特网的投资者关系管理的措施。

Investor relations is a strategic management responsibility that integrates finance,communication,marketing and securities law compliance to enable the most effective two-way communication between a company,the financial community,and other constituencies.Firstly,this paper introduces the concept of the IRM.Secondly,the author analyses the structure of the IRM based on the internet.And finally,the author gives some advices on improving IRM.