浅析当代消费文化对品牌建筑形态设计的影响

The Influence of Contemporary Consumer Culture on Architectural form Design of Brand Building

随着经济的发展和科技的进步,如今的社会已步入消费的时代。品牌建筑是建筑在当代消费文化影响下所做出的反应。本文试图从社会学的角度,研究消费文化对建筑形态设计的影响,并通过对优秀品牌建筑的实例分析,探讨品牌建筑形态设计的理念。

Along with the development of economy and technology, the present society has been the age of consumption.Brand building is the response of architecture to the influence of contemporary consumer culture.This article tries to study the influence of consumer culture on architectural form design from the angle of sociology and discuss the design essentials about brand building through analyzing the outstanding examples.