北京奥运对体育文化产业商机的影响

Influences of Beijing Olympic Games on the Sports Cultural Industry

时至今日,体育文化产业已经成长为一个蕴藏巨大商机的新兴产业,许多发达国家和发展中国家都将体育文化产业纳入本国的产业体系。北京奥运会将为我国体育产业带来难得的机遇。本文在分析我国体育文化产业的内涵特征、发展现状的基础上,深刻分析了北京奥运会对我国体育文化产业的影响。

The Sports cultural industry has grown into an industry with bright prospects so far.Both developed and developing countries all over the world place emphasis on the development of the sports cultural industry and take it into national industry system.As is known to all,the 2008 Olympic games will obviously bring precious opportunities to China s sports cultural industry.On the basis of discussion of the concept connotation and the present situation of sports cultural industry,this thesis deeply analyses th...